AD PRODUCT BUILDER

Ibotta’s in-app ad products generate over $40 million dollars in revenue a year. I worked with AI to build an internal design tool to provide our account coordinators the opportunity to create branded ad products in minutes.

The original workflow to make an in-app banner included a request to the design team with a SLA of 2 days (+ 1 day SLA for each revision). This tool erased that and that banner that once took several days to reach approval can now be done in less than minute.

THE Role

Developer

THE TEAM

Me + Claude

THE RESULT

Before the tool, ad product requests ran on a 2-3 day SLA, requiring a designer to build and deliver each asset individually. Now, account coordinators can create their own assets in minutes — no ticket, no queue, no more waiting on designers for copy or image revisions.

This is removing dozens of daily tedious and templated requests from our design team. Freeing up our designers to tackle larger projects with more meaningful impact.