The FAMILY DOG

The Family Dog was originated by the need to work Pedigree into an evergreen Ibotta commercial. This spot also needed to be segmented into several other deliverables highlighting additional CPG products that are within the Ibotta app.

As Art Director, I delivered the original concept for The Family Dog. I wanted to create something relatable. Being an owner of a 60lb. mischief-maker myself, I am well aware of the chaos that can ensue on a daily basis. Our team worked with Ibotta’s Head of Production to create what you see here.

THE Role

Art Direction

Conception
Casting
Wardrobe
Set Design

THE TEAM

Head of Production: Matt Andersen
Associate Creative Director: Matt Frank
Storyboard Illustrator: Jenna Rogalski
Graphic Designer: Samantha Ibarra
Motion Designer: Lauren Chagachbanian

THE RESULT

Successfully executed the primary 30-second Pedigree commercial campaign while optimizing production assets to yield three separate 15-second spots for Cheerios, Purex, and Windex. We received overwhelmingly positive feedback both internally from senior leadership as well as our CPG clients.