CULTURE
Ibotta’s culture is enviable. We have amazing people doing amazing things.
I’m lucky enough to get to collaborate with our internal teams and employee resource groups to create custom swag, invites, experiential designs, branding systems and more.
EMPLOYEE RESOURCE GROUP REBRAND
The goal was to give each group an identifiable branded name as well as icon. I met with each team individually to better understand their needs as well as assess how they would be using these logos moving forward.
I supplied each group with a suite of logos, patterns, and templates. I uploaded these assets into the group’s individualized Canva accounts for the team leads to use at their discretion. I then gave virtual teach-outs on how to use their account and the do’s and dont’s of the Ibotta brand.
Result
This gave each group autonomy while still creating branded internal content. I continue to work with each group when they are making swag or external facing materials.
Ibotta “Voice Of”
The Ibotta “voice of” groups serve as a way to recognize employee’s dedication to their fellow employees, to the saver, and to the client. Each group is lead by a different team and they desperately needed cohesion. I created a simple branding system that is shared between all 3 groups.
RESULT
A little lift with a big impact. These designs are shared monthly in our full company standup meetings, weekly in email communications, and daily through all the cool stickers on everyone’s laptops.
MARKETING CARDS
I originally started these Marketing Cards as a way for the Ibotta Marketing Team to connect, but I think they grew into something that people truly looked forward to every week.
There was a choose question, two random questions suited for elaboration, and a yes/no question. I would have everyone share their job title, how long they have worked for Ibotta, what they do at Ibotta, and 3 pictures that best represented their life outside of work. I gathered all of their answers and images, added them to these trading cards, and shared them every Friday morning in Slack.
Result
Individual employee recognition and some very comically heated Slack threads.
