THANKSGIVING CAMPAIGN

Since 2020 Ibotta has given away free Thanksgiving meals through 100% cash back offers to users that sign up in the month of November. Over the last several years, we’ve been able to feed more than 11 million people in the U.S. and have given away millions of food items through our free Thanksgiving campaign.

Role

I was the lead designer for our Thanksgiving program in 2022, 2024 and 2025. This is our biggest direct to consumer seasonal event every year. The campaign is carried out through paid media, email, social, in-app UX, app store, web, and more. There’s hundreds of assets that go into this campaign every year. This was also the first year we started running Spanish ads.

Approach

My goal was to create a design that could be laid out in numerous ways, have interchangeable assets within the design, have a second well-designed partner program, and also scale between multiple user flows with different campaign names for new and existing users.

Result

Myself and my team were able to scale this design easily and quickly across all platforms due to this block method design. We continue to use this systematic approach in our current campaigns.

  • 221k total registrations (+43% YoY)

  • 356k total reactivations of dormant savers (+32% YoY)

  • $649k less spend compared to previous year (-13%)

FUEL CAMPAIGN

Rising gas prices driven by the ongoing foreign conflicts are dominating news headlines. With no near end in sight, Ibotta wanted to capitalize on the buzz to drive media attention as well as consumer app activity. Over the course of 4 weeks from mid-May into June Savers had the opportunity to unlock cash back offers. Offer amounts varied from 1 gallon to a full tank. Additionally we drove incremental redemption activity and account linking by layering on a sweepstakes for the chance to win free gas for a year.

Role

I was the lead designer and art director for the 2026 Fuel Your Wallet campaign. The campaign was carried out through paid media, email, social, in-app UX, app store events, web, and more.

Approach

There was a multi-level approach since we had multiple programs and messages to relay within one event. We had the weekly access code drops carried out in-app and through social as well as a month long sweepstakes giveaway.

Result

There was so much activation, that we ended up crashing the app two weeks in a row. We did have some upset savers due to the inconvenience of the crashes, but an overwhelmingly amount of savers appreciated and praised the program for coming in at a crucial time.

  • $600k funded offer revenue

  • 152k new registrations (+65% YTD)

THE Role

Art Director

THE TEAM

Integrated Marketer: Victoria Jessar
Integrated Marketer: Courtney Cuzick
Creative Director: Chris Webster
Associate Creative Director: Matt Frank
Sr. Art Director: Kelly Krall
Motion Designer: Kevin Gish
Developer: Alvin Galit

THE RESULT

Results vary by campaign. Overall, our integrated marketing strategy has become increasingly multi-layered to get the most out of our marketing dollars. These campaigns, although complicated generate an enormous amount of revenue and activation for Ibotta.